Apparently I'm not the only one who has no idea about Microsoft's "Live Search" search engine. SiliconValley.com reports that MS is offering cash back rewards for using their search engine, redeemable for items like cameras.
One expert said, "The issue for Microsoft still remains in that will they be able to deliver enough scale in clicks for the top lucrative keywords, since that's a function of search market share which they have a very small share of right now."
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