The Writers Guild of America is, admittedly, a hodge-podge organization composed of both starving artists (a.k.a. "waiters") and millionaires who've already established themselves in the cogs of the Hollywood machine. And yet, the very existence of the strike serves to level the playing field for independent content producers, especially those who prefer an internet based distribution model.
Forget commercials. What we need is eyeballs.
Take, for example, the model of Clark and Michael.
People are starting to realize that it's fun to take your laptop to bed. Until Jon Stewart and Stephen Colbert are back on with fresh commentary (especially in the midst of this election madness) people will learn to be content with the inefficiencies of online content. Although it is sometimes frustrating to constantly see the words "buffering..." in the middle of your favorite programs, it's better than commercials....and way better than reruns.
It will be interesting to see what happens to late night telly in 2008. Until then, all ye content producers, it's time to get busy! My prediction: this WGA business won't go away any time soon.
-Youareyou
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